Gochu Jang by Janet Kim & JungYoon Choi

concept map gochu jangIMG_6640Jang is an essential flavor to the Korean cuisine, based on fermented soybeans. Janet Kim and JungYoon Choi from the Korean food brand Sempio work on the Jang Project, which aim is to introduce this flavor to the world. Together we made a pairing map of the variant Gochu Jang, a fermented chili paste.



Mindmap of Sake and D.O.Ca Priorat by Tamae Imachi

Sake concept map by Tamae ImachiPriorat concept map by Tamae ImachiTamae Imachi & Gerrit Jan VeldmanTamae Imachi is sommelier at Dos Palillos, an Asian tapas restaurant located in Barcelona, which she runs together with her husband Albert Raurich, whom she met when both worked at restaurant elBulli, respectively as sommelier and head-chef. Here she turned her knowledge into concept maps of Sake (in Spanish) and D.O.Ca Priorat wines (in Japanese).



Creative teamwork workshop + video shoot

manual thinking creativity workshop

The 31st of January 2012 we held a creativity workshop in our studio, where a multilingual group of participants had the opportunity to get familiarized with Manual Thinking and several idea generation methods, while Vicenç from Visual13 was recording footage to create the Manual Thinking video. An intensive day resulting in lots of new ideas and contacts. Thanks to all the participants!

manual thinking creativity workshop 2

manual thinking creativity workshop 3


Idea creation workshop Japan

In autumn 2011 Luki Huber moderated a creativity workshop for customers in the department store Isetan in Tokyo, Japan. With the visual language of the maps and help of a translator, the gathered crowd was invited to participate in an idea generation process. Ranging from students to seniors, the audience stood out for their drawing skills!